The video lays out the uncomfortable math: classic B2B SaaS enjoys ~80% margins; GenAI‑native apps limp along at 30–60% because every query drags compute, API, and moderation costs that scale with power users. That’s not SaaS; it’s metered infrastructure in a wrapper, which is why caps feel stingy yet unavoidable. Even ChatGPT’s sub‑2% conversion hints the hype outruns product value. My heuristic stands: build something useful without AI, then add AI where it shaves real time, and price on impact. Meter expensive paths, kill “all‑you‑can‑eat,” and wire the tool into real workflows. Small teams, shipped outcomes—not vanity MAUs—win.